The Idea
CML is a rare form of leukemia that was once a guaranteed death sentence. Then Novartis developed a drug that stopped the disease in its tracks. It was a miracle to many. So when Novartis asked us to help patients manage their treatment while living on the frontiers of cancer research, I was in. We created a full branded support program for these pioneers including a customizable website, educational materials and tools to connect with experts and other survivors.
MY ROLE: Creative Lead, Art Director
Creative Director: Kerry Mellor
Art Directors: Julian Gonzalez, Peggy Fields
Copywriters: Lisa Burdige, David Augustyn
Creative Director: Kerry Mellor
Art Directors: Julian Gonzalez, Peggy Fields
Copywriters: Lisa Burdige, David Augustyn