Newel Staging is the largest antiques and contemporary furniture rental gallery, servicing the luxury real estate and film industries. With discerning interior and set design clientele, Newel Staging needed a fresh, modern and sophisticated identity while still honoring their legacy brand.
Combining a classic font with handwritten type, the wordmark embodies their experienced and personalized approach to design service. While the color palette consists of calm and earthy tones inspired by natural materials and textures of fine furniture. All the elements work together to create a cohesive and flexible brand system.
MY ROLE: Art Director