The Idea
Coca-Cola was set to launch the Share A Coke campaign in summer 2014. Bottles labeled with popular names would begin appearing in stores all over the country in advance of the TV spot. We came up with the social media campaign that gave people ways to Share A (Virtual) Coke with friends and family all summer long.
The Experience
Sharing good memories with friends, giving tribute to an everyday hero, letting someone know how much you care — these are just some of the ways to participate in the Share A Coke conversation to win prizes, badges, special rewards and lots of good karma.
MY ROLE: Creative Director
Art Directors: John Rodrigues, Elizabeth Tervenski
Copywriter: Deanna Vergara
Art Directors: John Rodrigues, Elizabeth Tervenski
Copywriter: Deanna Vergara