THE IDEA
Coca-Cola wanted a social campaign around their holiday theme “Make Someone Happy” that would also get people excited about their new My Coke Rewards platform. Recognizing that every year Santa spreads happiness by fulfilling our holiday wish lists, we asked people to fulfill some of the wishes on Santa’s list. But Santa wasn’t asking for toys. He just wanted everyone to find more ways to make someone happy.
THE EXPERIENCE
Participation was simple. Anyone could fulfill any of Santa’s wishes using #SantasWishlist along with a wish-specific hashtag. Not leaving any good deed unrewarded, we gave back with charming thank you Vines. And for My Coke Rewards members, every wish fulfilled unlocked access to special rewards.
Thank You Animations
MY ROLE: Creative Director
Copywriters: Chris Knight (ACD), Marissa Loveland
Art Directors: Kyle McDonald, Thiago Cardoso, Tiffany Liu
Copywriters: Chris Knight (ACD), Marissa Loveland
Art Directors: Kyle McDonald, Thiago Cardoso, Tiffany Liu