Creative Director / Art & Design
The Idea
Coca-Cola had a highly successful loyalty rewards program. The problem was, the relationship with consumers was one-dimensional — tied solely to the cash register. You earn points. You spend points. So what would a loyalty program look like that was as much about passion as product? Working with our agency partners, we developed a new kind of brand experience that rewards people for doing the things they love with the brands they love.
MY ROLE: Creative Director

Art Directors: John Rodrigues, Elizabeth Tervenski, Aaron Kapor, Ike Brooker, Matt Pelland
Copywriters: Rob Hirst-Hermans, Deanna Vergara, Emily Barker
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