THE IDEA
More than just another dining and travel card, Chase Sapphire wanted to showcase how their unique card benefits help nourish a life rich with experiences. In order to stand out, we narrowed in on some intriguing cardmember moments and asked the question, how will you keep it interesting?
THE EXPERIENCE
“Keep It Interesting” is a commitment to seeing, tasting, doing – having more rich experiences firsthand. So we developed a digital hub where Chase Sapphire members can find daily inspiration and book exclusive experiences. We also proposed content partnerships and creative uses of traditional media to transform mere advertising into memorable experiences.
MY ROLE: Creative Director, Art
Creative Director, Copy: Molly Shaw
Copywriter: Whitley Edwards
Art Director: Purvi Naik
Creative Director, Copy: Molly Shaw
Copywriter: Whitley Edwards
Art Director: Purvi Naik