the idea
For the 2014 Winter Olympics, Coca-Cola wanted to champion active living. For My Coke Rewards members we created a destination site with exclusive Olympics-themed rewards that encouraged families to embrace fitness together, including one-of-a-kind experiences with Team USA athletes.
COKE EMOTI-CANS
We encouraged people to share their happy feelings during Olympic moments with cute and emotive illustrations. The emoti-cans showed up in Olympics chatter all over twitter, giving Coke a relevant way to participate in the conversation.
MY ROLE: Creative Director
Art Directors: John Rodrigues (ACD), Matt Pelland
Copywriters: Pete Barry (ACD), Marc Stolove
Art Directors: John Rodrigues (ACD), Matt Pelland
Copywriters: Pete Barry (ACD), Marc Stolove