THE IDEA
Plenti wanted to celebrate a successful first year with a big “thank you” promotion for their cardmembers. With partners as diverse as Macy’s, Rite Aid and Hulu, we needed a festive idea that could speak for them all. Evoking the anticipation, mystery, and excitement of wrapped gifts, we threw a month-long celebration of reveals — "unboxing" in-store promotions, bonus offers, savings and major prizes.
MY ROLE: ACD, Art
Creative Director: Christine Capelli
ACD, Copy: Bernie Watt
Creative Director: Christine Capelli
ACD, Copy: Bernie Watt